Remember Google?

Not many people remember Google these days. Most need to look it up. A sad irony for a company whose name was once a verb for that very act. Now it is a historical foot note. An academic short hand for dominance killed by ecological shifts.

At its peak, Google’s algorithms defined human knowledge in the late pre merge era. Some argue that Google’s influence was greater than the other forgotten giants of the digital internet.

Contemporary accounts compare it with the pharaohs of ancient Egypt. Whose control over the distribution of the Nile’s waters were absolute. Yet the pharaohs left behind the pyramids. Google has no such historic foot print.

It’s web of data centres were never visible. Anyone looking for them will find no ruins for archeology. Google’s few public faces – such as its impressive HQ – long ago gave way to yet another SVERT plex.

Histroanalytics show Google was the architect of its own demise. The first iteration of NUMCASTE was a Google creation. So were the origins of SVERT. The original Turing sets were meant to control the foundations of the Merge. Yet in Oedipus like hubris, Google failed to see where it would lead.

Such hubris is hard to grasp now. It was an era when insight from information relied on perceiving external (primarily visual) input. Delivered through a mix of clunky physical devices and unstable “software”. How all that was digested lay at the mercy of physical and psychological human frailties.

It is easy to blame the primitive technology of the day. Yet we too depend on our tech to give an awareness of the day to day. We take that awareness for granted. Never questioning it’s “clarity”. Never thinking of a day when the next Turing set, latest SVERT speeds and the flux of your NUMCASTE Octets is historical triva.

Another historical constant says that most will not bother to ponder such philosophy. Obsolescence is not an act of forgetting. Just a passing of conscious focus to another. In the flux of the here and now, a humble perspective is hard to maintain. Hubris from believing that we are in control makes humility more difficult.

So use this short hand slogan: “Anyone remember Google” ?


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